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Strategies, Tools & More: The Ultimate Guide to Website Optimisation

What You Need to Know About Website Optimisation & Conversion Rates

As a business, your website serves as the face of your company. You and your business have just seven seconds to make a good first impression, according to Forbes. Visitors may develop their initial impression of a website in as little as 50 milliseconds, according to the same article.

All forward-thinking companies’ websites must be optimised. If you’ve ever wondered what it is and how to utilise your website to it’s fullest potential, this is the place to start.

SEO and website optimisation
How to replicate the perfect Google performance grades?

What is SEO and website optimisation, and why is it important?

The foundation of a successful online presence is a well-optimised website. Your website’s performance in search engine results pages, customer experience (CX) and overall customer happiness may be improved through controlled testing (CSAT).

Getting started with website optimisation may be done in an orderly fashion by determining how much attention each of these areas requires:

  • Search Engine Optimization (SEO)
  • Content (Copywriting & Visual)
  • Data Analytics (Visitor Behaviour)
  • User Experience (Frontend Design)
  • Website Performance (Backend Processes)
  • Conversion Rate Optimization (CRO)

Because Statista reports that “mobile today accounts for half of all worldwide web pages delivered,” you should optimise your mobile website at the earliest opportunity.

Are you wondering how Search Engine Optimisation (SEO) differs from website optimisation?

Page titles, page load times, user experience, keywords, and content are some of the most important SEO ranking variables. An essential aspect of website optimisation. In addition to search engine optimisation, a well-optimised website should address the following elements:

  • Ensuring a pleasurable experience for the user (UX)
  • Targeting visitors according to their stated goals
  • Bounce-rate reduction/increased conversion
  • Understanding where you stand in relation to your rivals

Why Do You Need Website Optimisation?

If you’re ambitious about your business then zero website optimisation is not an option.

Getting to the top of the search engine results page (SERP) ranks already presents a significant hurdle.

This apparently insurmountable modern difficulty may be addressed with the aid of search engine optimisation.

An increase in conversions of 16% was achieved with a 98% confidence level by redesigning the brand’s landing page, according to Hootsuite, a renowned social media dashboard software company.

what does website optimisation do?

You, too, have the power to optimise your website so that it appears at the top of search results for the terms you’ve chosen.

If your website’s user experience is maximised to its best potential utilising the most efficient survey recipes, visitors will be thrilled once they begin investigating your product or service.

It’s a piece of cake to get them to convert using conversion rate optimisation when they’re in such a good mood!

Additionally, website optimisation may have a significant impact on your brand recognition, search engine ranking (SERPs), and conversion rate (CR).

Advantages of Website Optimisation (With Working Examples)

Show-and-Tell is what we believe in. To illustrate the benefits of website optimization, we’ll show you some real-world instances of organisations that are doing it.

Let’s begin.

1. Increased Website Visibility

It is possible to rank in the SERPs by optimising your website for search engine optimisation. Your website’s organic traffic will rise as more of your keywords appear in Google’s search results.

Search engine exposure and ranking may be improved if done correctly.

Examining the Situation in the Life of a Financial Advisor

Derek Hugh, SEO director, raised the client’s exposure by more than 1,400% in just four months.

Their customer was a small company financing firm that provided a variety of services, including business and merchant loans. Only eleven of the hundreds of keywords we had targeted were ranked in the top ten.

As a result, they devised a strategy to boost website traffic by boosting keyword ranks.

On-site content analysis and keyword research were the first steps in the technical SEO audit. New landing pages, off-page connections, bug fixes, and an improved page hierarchy were also on the agenda.

In a nutshell, the campaign’s goal was to completely revamp the site’s SEO.

The audit uncovered a number of problems, and the solutions were put into place.

More than 100 pages of very thin text have been updated.

There were fixes for metadata that was either over-optimised or under-optimised.

Small business loans, for example, was a previously untapped term that they used to construct new landing pages.

A new sitemap was also supplied, as well as the URL structure was improved.

The result:

The number of targeted keywords has grown by 93%, putting them in the top 5 positions on Google’s search engine results page. It went from 11 to 130 targeted keywords in the top 10.

The merchant cash advance page had a rise in organic traffic of 408 percent, with an increase of over 100% on numerous sites.

seo optimisation

2. More Lead Generation

Not only can optimising your website drive more traffic, but it also aids in the conversion of those visits into leads and sales. It is possible to tailor the experience of each visitor to their specific needs by utilising targeted conversion rate optimisation (CRO).

Understanding the habits of your customers is essential to gaining new customers. As a result, the number of people signing up on Goodblogs.com increased by a whopping 300 percent thanks to branching surveys.

The Goodblogs: a Study in Practice

It was the goal of Goodblogs, a platform for freelancing blog articles, to convert visitors into customers.

They began vetting visitors to their licensees’ websites by conducting targeted surveys.

For example, readers of websites dedicated to horses were presented a poll asking, “Do you own a horse?”

If they selected yes, they would be sent to a website where they could sign up for email notifications of future deals and promotions.

There was another funnel for those who said no and were urged on to write for Goodblogs.com.

They saw a 300 percent boost in signups by putting a simple survey page and asking the appropriate questions.

Small adjustments to your website’s design may have a big impact.

3. Improved User Experience

User expectations are high, regardless of whether they’re using an internet browser on a desktop or a mobile device.

Visitors may find your desktop website, register an account, add a product to their shopping basket, and then leave, only to return to your mobile website and complete their transaction.

The need for a simplified customer journey is made even more pressing by the fact that consumer interactions take place across various media.

By fine-tuning your website for multiple devices, website optimization helps you reach this goal. For example, ensuring that your website loads quickly, addressing bugs and creating responsive designs are all ways to improve user experience. This, in turn, leads to more conversions.

4. Make Data-Backed Incremental Changes

Why is it important to have a working website?

If you were to make a difference, where would you begin?

Complete design overhauls take a lot of time, effort, and money. How would you know if the new design is better or worse than the old without any data-backed approach?

In this case, it’s time to use optimisation testing. Allows for tiny modifications to the web page to be tested and then implemented based on the results of A/B testing, for example. By using data-backed modifications to improve conversions, it reduces the amount of resources needed.

Because of the test’s failure or success, you’ll know what to avoid on the website.

5. Increased Conversions

At the risk of sounding like a broken record, optimising your website increases the number of sales. This is what the examples in the preceding paragraphs have shown us.

Hootsuite, a social media management platform, recently redesigned its landing page and saw a 16 percent boost in conversions.

People who came on Hootsuite’s landing page were assumed to know what the service was and how it functioned. New visitors and potential customers were entirely ignored by this strategy.

Qualaroo was chosen by Hootsuite to conduct a quick on-site poll to determine whether or not visitors understood the product messaging. An overwhelming 65 percent of respondents said they needed further information before making a purchase.

As a result, the Hootsuite team chose to use the survey results to improve the landing page. The new design was compared to the old in an A/B test. At a level of 98 percent significance, the data revealed an increase in conversions of 16 percent.

seo optimisation

18 Website Optimisation Tips (And Crucial Elements to Optimise)

Website optimisation may be done in a variety of ways. There are a number of tactics that work together, so improving one can have a favourable impact on the others.

Improved page content and adding a schema markup assist improve user experience, but they can have an indirect effect on SEO by lowering the bounce rate and boosting user engagement.

Optimising a website for search engine optimisation (SEO) is the same as optimising a website for conversions by attracting more traffic and visitors.

Let’s have a look at some fast tips for improving your website’s search engine rankings.

The following are the top five approaches to tackle this:

  • Website Optimisation for Performance
  • Website Optimisation for SEO
  • Website optimisation for Mobile
  • Website Optimisation to Improve User Experience
  • Website Optimisation for Conversions

Website Optimisation for Performance

1. Optimize Page Speed

The time it takes for a page to fully show its content is known as the page load speed. Optimizing your website’s loading speed is the first step.

The reasons being:

It’s a critical aspect in increasing website traffic and ranking well in search engines.

According to Google’s algorithm speed update, this is a direct ranking component.

Additionally, by decreasing the bounce rate and dwell duration, it has an impact on SEO results. Websites that take too long to load risk losing potential customers and driving them to other sites.

Conversion rate decreases as loading time increases.

How fast should a website be? Google Webmaster specialist Maile Ohye says 2 seconds is the acceptable requirement.

If your website takes 2.9 seconds or less to load, you’re quicker than half of the web, according to SEMRush.

gtmetrix top score

Suddenly, you’re asking yourself, “How do I get near to this?”

The first step is to check the speed of your website’s pages. To determine how quickly a page loads, use Google’s PageSpeed Insights tool.

The higher the number, the better your page speed is rated on a scale of 1 to 100. You can also utilise Pingdom and Dareboost, as well as other programmes.

You may use the speed test to identify all the signs that could be slowing down your website. ‘

Your website can now be optimised based on the findings of the tests you’ve run. There are several techniques to speed up the loading of a page:

  • To speed up page loading, load CSS and JavaScript files asynchronously.
  • Improve speed by delaying the loading of pictures on the website through the use of lazy loading.
  • Faster loading times can be achieved by reducing the size of the photographs without sacrificing quality.
  • Make use of a CDN to load media and scripts.
  • HTML and CSS components can also be compressed to reduce their overall size.

Additional metrics for gauging the user experience might be used as well. Do usability testing and get user input using feedback tools. Using this method will help you receive the greatest outcomes from your website’s optimisation efforts.

2. Fix Bugs, Errors, and Broken Links

Fixing page errors, missing links, and other accidental flaws is another way to enhance site speed.

Loading errors like 4xx and 5xx can be fixed.

Website desertion is typically a result of these issues. To fix the problem, use a web crawler to locate the offending pages and implement the necessary redirects.

Errors like these include:

  • 404 (not found)
  • 403 (forbidden)
  • 401 (unauthorized)
  • 400 (bad request)
  • 500 (internal server error)

Your website’s speed and user engagement can be adversely impacted by issues including unequal load distribution, browser incompatibility, high-resolution photos, and congested server hosting.

website optimisation broken links

Ensure that your website is error-free by doing regular quality checks and keeping an eye on customer feedback.

Website Optimization for SEO

Search engines play a critical role in the discovery of new websites. As a result, increasing a website’s organic traffic is critical.

SEO is an acronym for search engine optimisation. Search engine optimisation (SEO) is a method used to improve the visibility of a website in organic search results. More people will visit your website and more of them will become customers if your SEO is good.

However, SEO is no longer just about keywords; it’s about making a variety of minor adjustments that add up to a website that’s optimised for search engine results.

3. Technical SEO

If keywords are the face of your website, then technical SEO is the backbone of your website’s optimisation. Despite the fact that it is inaccessible to humans, search engines use it to better comprehend the structure of your website’s code. It explains, among other things, what the homepage is all about and how the various parts are organised.

In order to enhance your website’s technical SEO, try these suggestions:

  • You should ensure that your website is accessible via smartphones and tablets. To find out what’s wrong and fix it, use Google Search Console.
  • Make sure there are no mistakes in the status code.
  • Tell the crawlers what URLs to look for via a robot.txt file.
  • Google’s Search Console can help you find and address any problems with your site’s indexing.
  • Make sure there aren’t any duplicate title tags or meta descriptions on any of your web pages. Your website’s traffic might be split between two sites vying for the same keyword.
  • To improve user experience and SEO rankings, fix any broken links.
  • It is possible to add an XML sitemap to Google’s search results using Google’s Search Console. Using this file, Google is able to effortlessly crawl your website pages.

4. Conduct in-Depth Copywriting & Keyword Research

In order to improve your website’s SEO, you’ll need to conduct comprehensive keyword research. Using this data, you may learn what your target audience is looking for online, how popular that keyword is, and what type of solution (or “user intent”) they’re seeking for.

Did you know that a website’s page rank is directly related to its title’s keyword match?

Every second, Google deals with roughly 60,000 different search inquiries. That’s why keyword research is so important when it comes to creating niche-specific content. It will assist in providing consumers with material that is extremely relevant to their searches.

  • The most popular search terms and phrases may be found on the internet.
  • Locate and analyse your company’s top-ranking competitors.
  • In order to create relevant content and web pages, extract your industry-specific searches.
  • In addition, it advises you the keywords to aim for in order to outrank your rivals.
  • Your internet ad campaigns may be optimised for the keywords you want to target with this tool.

As a result of using relevant keywords in your page’s text, site crawlers will be able to better understand your page’s topic and enhance traffic to your site.

How to begin with Keyword research for website optimisation

  • Think of an issue, such as website optimisation, that you wish to write about.
  • Simply enter in any terms associated with website optimisation that spring to mind, such as “optimise your website,” “website optimisation tools,” etc., into your favourite keyword research tool to get a good start.
  • Using this tool, you’ll be able to see what other keywords are being searched for in the area and how much traffic they receive each month.
  • SEMrush, Ahrefs, Google Search Console, Google Keyword Planner, Google Trends, and Moz Keyword Explorer are just a few of the many powerful tools at your disposal. Ranking difficulty, top-ranked sites, and level of competitiveness are only some of the data that may be displayed by these tools.
  • As the search volume for a term rises, so does the difficulty of ranking for it because the most popular companies are already vying for it. It’s simpler to rank for very industry-specific keywords with less competition.
  • If you want to target a certain group of people, use long-tail keywords. A better keyword to use may be “how to conduct an online survey,” rather than just “conduct survey.” As a result, they’re more relevant to user searches and, as a result, less expensive.
  • Select a term that your competitors aren’t already utilising or ranking for as a second option. Alternatively, you might use terms for which you currently outrank your competition.
  • Use Google to find out which of your rivals are ranking for the terms you’re interested in.
  • You may further limit the competition by using location-specific keywords for different towns and cities. Find out the most popular terms in that area by using Google Trends.

You must remember that it’s no longer enough to just conduct keyword research, write some content, and then target those keywords in the content. Google’s machine learning algorithms are becoming better and better at figuring out what people are searching for under a certain phrase or search term.

With the correct keywords, you can develop high-quality content that meets the search requirements of your audience and increase your search engine rankings.

5. Add Schema Markup

Search engines employ schema markup to provide rich snippets for your website when consumers type in relevant search terms.

The code you put to your website makes it possible for Google to display additional information about your website to searchers on the search engine results page (SERP).

The price, ratings, brief paragraph, author, date of publication, reviews, and other facts can be included in this improved description.

The SERPs use a variety of markup types to convey various kinds of data.

Schema markup has an impact on your SEO even if it isn’t a ranking factor. There are several ways that rich snippets may help individuals find what they’re looking for. This, in turn, helps Google detect user intent and preferences in order to boost the page’s position in the search engine results.

How to add Schema markup for website optimisation

  • Select the markup type from Google’s Structured Data Markup Helper.
  • Begin by entering the url of your website and then begin adding the markup elements to the list.
  • Afterwards, create HTML and include it into the website’s code.

Here is a link that can help you learn more about schema markup: https://schema.org/

schema markup

6. Link Building or Off-Page SEO

The following phase is to generate quality backlinks that lead to your web pages once you’ve aligned your website with keyword research, user purpose, and high-quality content. When a link to your website appears on another page, it is referred to as a backlink.

One of the three most significant ranking elements is developing links, as you may have heard.

Your page’s authority is established by these backlinks. Backlinks are a vote of confidence in the quality of your content and the relevancy of the user’s purpose to the page.

If you want to boost your search engine rankings, you need to gain backlinks from high-authority websites.

Backlinks fall into two categories:

  • Follow links – that pass the authority to the linked page.
  • Nofollow links – that don’t pass the page authority to the linked page.

Here are some strategies to build quality backlinks:

  • Create backlinks to your website from websites that are comparable to your own.
  • Find out which websites connect to your competitor’s site and contact them to see if you can reciprocate with a link to your site. Analyzing backlinks is easy with tools like Ahrefs.
  • Use guest blogging to build backlinks to your website that will help it rank well in search engine results.
  • Track down and retrieve broken backlinks that have been lost in the ether.

7. Optimise On-Page SEO

Make sure your content represents the user’s purpose and incorporates its search terms by using on-page SEO. The content and HTML structure of each page must be optimised in order to rank better in the search results.

Using tools like SEMRush, you can conduct a rapid on-page SEO test to figure out what’s wrong with the page and fix it.

Here’s a few tips that can be implemented to improve a website’s search engine ranking factor:

  • Avoid writing a separate piece of content for each term, i.e., thin content. It’s better to focus on long-form, comprehensive content on a single topic rather than cramming everything into a few articles.
  • In order to aid Google in determining your website’s hierarchy, make sure your heading tags are appropriately ordered. Subheadings and subsections should all be in h1, and titles should be in h2, h3, etc.
  • Prevent “keyword stuffing,” which is when you use too many of your target keywords in one place.
  • The first 100 words of your article should contain your primary keyword.
  • Create a concise meta description that includes the desired keyword(s).
  • To avoid duplicate material on different domains or within the same domain, use the rel=canonical tag. It will direct the search engine to the original source of the information.
  • Add schema markup to your web page..
  • Link to the new pages from your high-authority page.
internal seo
Website optimisation for Mobile

As of 2021, mobile online traffic is predicted to account for more than half of all worldwide web traffic. As a result, it’s critical that your website be mobile-friendly.

8. Prioritize Mobile-First Experience

When Google announced in March 2018 that it was rolling out mobile-first indexing, it did so with foresight. It says that Googlebot prefers the mobile version of the page over the desktop version..

Mobile-first indexing is likewise acknowledged to have no effect on the page rankings. Ranking factors include mobile-friendliness, though.

Optimising the user experience across all platforms is therefore a must.

Get a full analysis on how well a page works on mobile devices by utilising Google’s mobile-friendly test. Fixing these issues will help your mobile website perform better.

Here are some ways to make your website mobile-friendly:

  • Make sure your website is mobile-friendly, which means that it adjusts to the size of the device it is being seen on. Rearranging the content of a webpage to fit the screen size of a mobile phone or tablet is known as responsive design.
  • For mobile devices, make sure your meta-title is optimised for SEO purposes. Even on responsive designs, large headlines may distort when viewed on smaller displays.
  • Rather than using interstitials or overlay pop-ups to disturb the user experience, employ non-obtrusive banners.
  • Ensure that the information on the mobile site is readable to minimise bounce rates and increase user engagement.

9. Optimise Mobile Loading Speed

Page loading speed is not only important for desktops but also for mobile devices. Mobile page load speed is also a ranking factor as officially announced by Google.

Did you know?

  • Brands lose 62% of customers who have a lousy mobile experience, according to this study.
  • In addition, a one-second delay in mobile conversions might have a 20 percent negative impact.

Because of this, increasing the speed at which your website loads is essential to the success of your SEO campaign.

Testing your mobile speed is the first step toward optimising the speed at which a mobile page loads. It is possible to accelerate the process once the findings are in.

Mobile speed may be improved in a number of ways:

  • Reduce the number of whitespaces, comments, newlines, and so on in your HTML code.
  • Reduce the size of photographs to speed up the download time.
  • Lazy loading can be used to populate the website only when necessary.
  • Allow your web pages to use AMPs (accelerated mobile pages). In order to increase mobile site performance and load speed, AMP displays basic versions of the page.

10. Install Security Features

Google places a high value on website security and has included Https certification into its algorithm as a ranking factor.

The meaning of this phrase is unclear.

Using SSL (Safe Sockets Layer) or TLS (Transport Layer Security) encryption, HTTPS ensures that data sent from one website to another is private and secure.

User data on your website is protected from eavesdropping, information forgery, and manipulation with the transfer of data over HTTPS.

Look for a lock icon and HTTPS in the webpage URL in the address bar to see if a website is HTTPS enabled. An example of this kind of website is https://www.logicode.ie.

Since 2014, Google has been promoting the usage of HTTPS as a means of safeguarding sensitive data and user information against illegal access.

As a result, obtaining an HTTPS certificate is a critical step in optimising a website.

If you want to learn all there is to know about HTTPS, check out Google’s page here.

The Qualys lab tool may be used to evaluate the website’s security level and setup if you are already an expert in HTTPS.

11. Map User Behaviour

Your website can only be made user-friendly by first getting to know your visitors. Find out how people engage with your website, what obstacles you’re encountering along the way, and how this impacts your conversion rates.

Your audience’s behavioural profile may be drawn using many ways and technologies. Let’s take a look at a few of these and see how they might be used to website optimization in order to provide a better user experience.

In order to optimise your website, Google Analytics (GA) uses a quantitative technique. The number of various web sites can be seen, compared, trends can be shown using charts and the data may be filtered as needed.

With GA, you may look at numerous sorts of statistics, such as poor conversions, high bounce rates, or underperforming pages. It’s also possible to track the traffic sources that bring in the most conversions, the demographics of your website’s visitors, and the average time they spend on your site.

This is a good place to start when developing an SEO strategy for your website.

To collect both qualitative and quantitative data, a survey is an excellent choice. Using this tool, you may get feedback from customers, learn about their concerns and difficulties, discover visitor groups, and learn about how they use your site.

To make it easy for users to give feedback, you may put short surveys at various points of contact. In addition to customer satisfaction indicators like loyalty, retention likelihood, and churn propensity, surveys also allow you to collect information on how satisfied your customers are.

In contrast to the previous two approaches, heatmaps use a different approach. Instead of having to ask customers, you can see what they’re doing right on the website. Heatmaps are visual representations of how much time visitors spend on a certain page. Red, yellow, and other hues appear when there is less interaction, whereas blue appears when there is more interaction.

Heatmaps are an excellent tool for determining the location of your most important page components, such as CTA buttons or forms. You can examine how visitors interact with the website and put these items in order to maximise user interaction.

Session replays are a great way to see how visitors interact with your website. Once you have the video, you can study how your visitors used your website to achieve the targeted outcomes, such as purchasing a product or signing up for a newsletter.

It also allows you to identify flaws, bugs, and other problems with the website that may impair the visitor’s experience and lead to abandonment of the page or cart.

Using this knowledge, let’s look at the most basic example:

What if your landing page has a low number of conversions? There is a lot of traffic, yet a high bounce rate, on the page you are looking at in analytics. The heatmaps demonstrate that the CTA positioning is perfect and that people are actually clicking on it.

So, what do you think the issue is?

The broken CTA link might be discovered using surveys or session replay. A 404 error appears when people try to access it.

However, even though it is a simple scenario, it shows the importance of combining insights from many approaches to analyse user behaviour and improve your website to develop the best possible user experience.

website marketing strategy

12. Create High-Quality Content

It’s 2021, yet content is still the most important factor in determining a website’s success.

Your website’s content is an essential aspect of your overall strategy for SEO. In order to increase user engagement and time spent on the website, it is vital to provide consumers with high-quality information.

In addition, it is one of the three most significant ranking signals in the search engine results. As part of its Search Quality regulations, Google additionally stresses the value of high-quality content

As a result, it is critical to provide high-quality content for both user engagement and SEO purposes.

How to create high-quality content

To be effective, it must have a high amount of E-A-T. (Expertise, Authoritativeness, Trustworthiness).

Aim for high keyword relevance with long-form content.

Users will benefit from having access to useful information. User intent and what people are looking for online should guide the main material.

Add positive reputation markers to your pages, such as awards, testimonials, and other acknowledgements of your work and service.

In addition to how-to manuals and blogs, you can also solicit contributions from SMEs and professionals in your industry.

Increase your trustworthiness by implementing high-quality backlinks.

Add a bio of the author or expert to the page.

Create an Ongoing Loop of Feedback

When it comes to analysing user behaviour and determining the gap between what customers want and what they receive, feedback systems are the ideal tool. They provide a link between the ‘what’ and the ‘why,’ so to speak.

With the use of customer feedback, before and post-development procedures, you can ensure your efforts align with customers’ preferences.. It might save both time and money for your employees.

For example:

  • Before making a long-term investment in a new website feature, you should put it to the test.
  • You can find out which of your planned improvements is the most popular by polling your customers.
  • Adding a feedback widget after releasing an update will help you discover any faults or problems that people may have while using it.

Different feedback systems you can use on your website:

  • Feedback and recommendations can be gathered using online surveys.
  • Customers’ complaints are handled through a help desk and ticketing system.
  • Ideas and feedback can be gathered through the use of public feedback boards.
  • A feedback section to encourage unprompted feedback.
  • Providing real-time assistance to customers with live chat.

An additional benefit of having some type of feedback system is that it provides your consumers a voice. Did you know that just one out of every 26 clients expresses their displeasure with a service? The rest of the customers go elsewhere.

A website’s ability to increase conversions, improve the user experience, and gather feedback may be improved by conducting user surveys.

14. Perform A/B Tests

Website optimisation would be incomplete without some form of testing. It is possible to compare multiple designs for distinct web page parts in order to find which works better through experimentation. You can increase conversions and boost user engagement on your website by running tests on a regular basis.

For example, with A/B testing, you may test several versions of the same page to determine which one performs better in terms of conversions and user engagement. ‘Control’ refers to the original design, whereas ‘variant’ refers to the revised version. A control page might have several versions, each with a unique design.

A/B testing allows you to make tiny, data-backed adjustments in order to meet your objectives. It’s a lot better than just slapping together a new website and crossing your fingers. It substitutes a person’s intuition with facts and figures to back up their decisions.

Multivariate testing, multi-page tests, and split URL tests can all be used depending on the breadth of the design modifications.

15. Use Web Push Notifications to Target Users

User engagement, new release notice, customer retargeting and targeted content delivery are all made possible through the usage of web push notifications. Setup is a cinch and they’re compatible with desktop and mobile browsers alike. Web notifications may be set up using Google Firebase Console in only a few minutes.

  • Use tools such as drip notifications and segmentation to customise alerts and increase the number of clicks you get from your customers.
  • In order to maximise delivery and conversion rates, test different sending times.
  • Test which headlines, colours, messages, and offers get the best response from users by running A/B tests on them.

16. Add Pop-Ups, Banners, and Bars

In the same way that pop-ups and advertisements may be used to enhance conversions, alerts can also be used. 3 percent to 10 percent is the typical click-through rate for pop-ups.

At first glance, it may not seem like much. But for every 100,000 visitors every day, at least 3000 subscriptions or conversions will occur.

Not too shabby.

Instead of using pop-ups, consider using a banner or notice bar instead. As a result of their small size, they don’t impede the user’s actions.

You may utilise pop-ups and banners in various ways on your website.

  • Users will appreciate a coupon code, sale alert, or information about a new product release if you include this kind of information.
  • A redirect link may be added to the pop-up or banner to take viewers to the appropriate page.
  • Display pop-ups to visitors depending on their browsing habits and actions on the page by utilising targeting settings.

17. Use the Live Chat Feature

Your website visitors will be able to get immediate help from you via live chat. Whenever they want, they can use the widget and have all of their troubles and questions addressed immediately.

Adding a live chat widget to your website may be a promising start towards directing your visitors to the conclusion of your conversion funnel, as 44% of online shoppers feel that real-time resolution of their problems when completing a purchase is one of the most significant services a website can offer.

As an illustration, let’s say a client is about to complete their purchase but has concerns about the shipping or return policies. Using the live chat feature, they may immediately address their issue. This would stop people from abandoning their shopping carts.

If the consumer requires assistance with the registration process, you may assist them right away and generate fresh leads.

With live chat, customers are more satisfied with their service compared to email and phone.

As a result of their low cost and value for money, they are an excellent way to enhance user time on the website as well as user experience and conversions.

18. Add Testimonials, Reviews, and Customer Stories

Nearly 92% of shoppers consult customer feedback and reviews before making a purchase. In addition, if your product has 50 or more reviews, it can boost your website’s conversions by as much as 4.6%.

In addition to contributing to the creation of high-quality content, customer tales, testimonials, and ratings help build credibility and trust with your website’s visitors. Using this tool can assist you increase your website’s conversion rate.

Using reviews, ratings and testimonials to boost sales

On-page surveys, email, or SMS may be used to solicit client feedback and gather ratings on your product pages.

As a last resort, you might ask them to rate your website or product on reputable review sites like Capterra or Google.

Create testimonials and client success stories by identifying satisfied customers and doing a brief interview with them. Use carousels to display these customer testimonials on your landing pages in order to grab the attention of your visitors.

Build your brand’s reputation by including case studies and success stories on its own websites. As a result of this, visitors will be able to see instances of your items in action.

Four Steps to Optimise Your Website

Depending on whatever part of website optimisation you’d want to focus on, several approaches could be taken. SEO, conversions, performance, and user engagement are a few of the perks.

Think about increasing your website’s visibility by working on its search engine optimisation and content.

As an alternative, if you’re attempting to boost the amount of visitors that converts, you may wish to do A/B testing and optimise the design of your pages.

So, let’s plan a broad outline covering all the bases.

Step 1: Collect the data

Regardless of what you’re trying to do, begin with gathering facts that will help you get there. It will assist you identify the parts of the system that require improvement, from little modifications to complete overhauls.

It is recommended that you perform an SEO audit of your site to identify any technical problems or flaws that may be hurting your SEO rankings. The SEO performance of your website may be examined in depth using tools like SEMrush, Moz, or Spyfu.

Google Analytics is a great place to start when it comes to improving your customer experience. You may use the data to narrow down which pages need work. Utilise the user tickets and feedback data for such pages in order to shed light on the occurrences of faults and defects.

Plan A/B testing by identifying the aspects that may be tested to boost conversion rate. Use heatmaps, GA, and session relay (discussed previously) to identify the components of your landing pages that are getting the most attention and devise a testing plan around them.

Step 2: Plan Your Approach

The website optimisation strategy may be devised after you have the necessary data.

Analyze the SEO audit report for SEO purposes.

  • Make a list of all of the problems you’re having with your site’s speed, content, and structure. Mark these problems as urgent and leave notes for the people in charge of resolving them.
  • For new content, conduct rigorous keyword research to identify the target keywords and their user intent.
  • Using the Google Search Console, you can examine how your present blogs are performing. Due to changes in user intent, certain sites may have suffered a decrease in traffic or conversions. They may be in need of an upgrade if this is the case.

Once you’ve narrowed down the element to test, begin experimenting with design variants.

For enhancing and optimising the user experience:

  • Identify your users’ pain points and delights so that you can tailor your marketing efforts to them.
  • Prioritise negative feedback by classifying your users as happy or dissatisfied with your service.
  • To come up with customised ideas, identify different client segments and compare their experiences.

Find out what frustrates and excites your customers so you can target your marketing efforts accordingly.

Classify your customers as satisfied or unhappy with your service in order to provide attention to their complaints.

In order to generate unique concepts, it is necessary to isolate several types of customers and compare their perspectives.

Step 3: Begin the Optimization Process

For SEO:
  • As suggested by the SEO report, take care of any technical difficulties, fix any broken links, and generally improve the overall performance of the website. Make sure there aren’t any more omissions.
  • Create new, in-depth content around the keywords you want to rank for. Check to see whether it’s relevant to your target audience and delivers comprehensive answers to their search queries.
  • Refresh the information on the pages you’ve made public. Analyze what is lacking from your page by searching for the best results on the internet. To outrank your competition, you need to provide high-quality content that gives greater value to your audience.
For conversions:
  • Your test should be done using an A/B testing platform like Optimizely, or A/BTasty Try out the different designs against each other to find which one performs best. You must wait for the results to meet the required statistical significance and sample size before you can be confident that they are accurate.
For user experience:
  • Contact your dissatisfied consumers to find a solution and keep them pleased.
  • Promote resale and upselling by sending promotional coupons and other incentives to verified consumers.
  • Personalize your efforts to increase the number of people who visit your website and their level of interest in it.

Step 4: Implement the Changes

For SEO:
  • The SEO audit should be rerun to check if any concerns have been corrected.
  • You should post your blogs and articles on the Internet. Check to check if the page’s traffic and other important metrics are meeting its intended purpose. Improve your website’s search engine ranks by adhering to on-page SEO best practises.
  • Guest blogging is a great way to get new and updated information in front of a wider audience.
For conversions:
  • Conduct an A/B test on the website and implement the winning design. Monitor the conversion rate to evaluate if the findings of such website optimisation tests are accurate.
  • As an alternative, you may develop a new test with a different aspect in order to run more tests and improve conversions.

Choosing the correct tool now that you know what you’ll be doing is the next step. Everything can be done with the right tools. When it comes to the optimisation process, having the correct tools might save you time and effort. There are a variety of website optimisation tools on the market, so it’s necessary to be aware of them.

19 Best Website Optimisation Tools for 2022

A complete list of these tools has been put together for your convenience so that you may locate the ones that best suit your needs. We’ve broken down the tools into categories depending on their intended use.

Let us begin.

Best Optimisation tools for web page load time and performance

1. Google Pagespeed Insights

In terms of website performance testing, Google PageSpeed Insights is one of the better options. It’s also completely free. On a scale of one to one hundred, it evaluates your website. The more points you get, the better you are. The results of the test provide you a lot of information about the various components and suggest ways to speed things up.

2. Pingdom Website Speed Test

Pingdom, another well-known load speed testing tool. As a bonus, it gives you a score out of 100 and breaks down the time it takes for each page to load so you know where you need to focus your optimisation efforts.

3. Dareboost

You may run speed tests using Darboost to find out if there are any quality issues or mistakes with the loading time. The dashboard is easy to use and delivers a wealth of information on a variety of metrics. Additionally, you may perform comparison tests to check how your website stacks up against the competition.

4. WebPageTest

You may use WebPageTest, a free open-source performance monitoring tool, to test your website from a variety of locations and network ranges. Websites may be graded from F to A, and an in-depth study of waterfall charts and compression is provided.

5. Uptrends Speed Test

For both mobile and desktop, Uptrends allows you to conduct rapid page performance tests from a variety of places. The dashboard allows you to monitor page load times, error kinds, frontend and backend load times, and other metrics.

6. GT Metrix

Using GT Metrix, you can select a location, connection type, and browser to perform a page speed test on your website. The tool is useful in identifying problems on both your desktop and mobile website. In addition, it offers solutions for resolving the issues and faults that have been discovered.

Tools For Optimising Your Website’s On-Page & Off-Page SEO

7. Google Search Console

There is a piece of HTML that must be put on your website for verification, which is free to use.

8. Ahrefs

First and foremost, it is a backlink research tool. Fix broken backlinks and verify referring sites that link to your site by using this software.

9. Moz

Rankings and a keyword explorer are two of the most important tools available. A website audit might also reveal problems that are preventing Google or Bing from properly indexing your website.

10. Yoast

One of the most widely used WordPress SEO tools. It assesses your website’s readability and SEO rankings.

11. Screaming Frog

Broken links and duplicate material may be fixed with the aid of this programme. An XML sitemap generator and search console integration are also included.

Tools for Mapping and Improving User Experience

12. UserTesting

It’s ideal for testing your website, product, or mobile app’s usability. The tool helps you identify volunteers that meet your audience requirements. Using video and screen recording features, it is possible to get real-time feedback from participants.

13. Inspectlet

For visitors, the tool provides a variety of behavioural analytic options to map their experience. It allows you to get feedback from users in real time by recording sessions, displaying heatmaps, and administering surveys. A/B testing features may also be used to improve the website’s conversion rate. In spite of the fact that UserTesting.com offers more detailed feedback, this service is significantly less expensive.

14. Feng-GUI

Feng-GUI, an excellent tool for usability testing, makes use of eye-tracking technology to produce heatmaps and plots that show where people are looking on your website’s pages the most. By observing where people are spending the most time, you may improve your page’s conversion rate. The design of a website accounts for about seventy-five percent of its trustworthiness.

15. KISSmetrics

When it comes to web analytics, KISSmetrics is the go-to solution for finding and fixing leaks. If you want to know which users are the most valuable and what pathways they take around your website, you may use this tool’s people-level and cohort reporting.

16. CrazyEgg

In addition to heatmaps and A/B testing, CrazyEgg is a behavioural analysis and testing tool. Allows you to observe where your visitors click and how far down the page they scroll with heat mapping. With the data, you may A/B test different web page components to determine the combination that increases the conversion rate. Position, design, size, and orientation

Website Optimization Tools To Run A/B tests

18. Optimizely

Take a brief look at your website’s various features and compare them to one another. With the help of Optimizely, you don’t need to know how to code or contact your technical staff for adjustments once you’ve placed the software on your website.

19. Unbounce

Create and test several variants of your landing page in a matter of minutes with our platform.

With Unbounce, it’s easy to boost the effectiveness of your paid advertising campaigns by enhancing the landing page that your website’s visitors first see when they arrive.

20. Visual Website Optimiser

Your website elements like content, graphics, and call-to-action buttons may be A/B tested to find which combinations work best.

Your website will perform better over time if you and your team are constantly fine-tuning it for improved SEO rankings and conversion rates with the help of these tools.

How to Perfect Your Optimised Website in a Flash: A Cheat Sheet

A simple checklist of considerations to keep in mind when you design a strategy for optimising your own website is provided below. Think of it as a cheat sheet that will save you time and effort when it comes to optimising your website.

Website Search Engine Optimisation (SEO)

  • Create unique URLs and Permalinks that incorporate your keywords into the URLs and URLs. 
  • Check for SEO/Sitemap/Indexing problems in Google Search Console. 
  • On order to increase click-through rates in search engine results pages, conduct research into SEO title tags. 
  • Include relevant internal and external links in your content. 
  • Update your backlinks and go out and get some new ones from reputable sites. 
  • Images should include captions, alt tags, and file names that are related to the content.

Website Conversion Rate Optimisation (CRO)

  • Make your web pages more appealing by giving them a visual facelift. 
  • Features & solutions to frequent pain areas should be showcased 
  • Your web page copy should be tailored to your intended audience. 
  • Prominently display authentic testimonials from others. 
  • Ensure that all conversion funnels have an excellent user experience (UX/UI). 
  • Reiterate & reaffirm theories, tests, measures, improvements

Webpage & website loading speed optimisation

  • HTTP requests should be kept at a minimum. 
  • Reduce the amount of time it takes for a page to load (specifically for mobile website) 
  • Both the CMS and browser should be caching hefty material so that it may be loaded more slowly (like HD images) 
  • Consider utilising a CDN (Content Delivery Network)

Web page optimisation through copy & content

  • Headers and subheadings should be used in a consistent manner. 
  • Display dynamic media based on the user’s actions. 
  • Provide answers to frequently asked queries and give solutions to problems. 
  • In non-technical material, use simple language and end with compelling CTAs. 
  • Don’t make your forms too long or difficult to complete or respond.
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